The purpose of creating a final logo learning screen is to create and establish a brand identity for East of Eden. Throughout this course we have read about the importance of understanding and using symbols in visual communication.
My final logo to represent East of Eden explores both the emotional theme of acceptance and the climatic conflict between good and evil. Stemming from feelings of rejection and unworthiness some characters question their morality. I want my logo to display the yin and yang of good and evil and but also to have a questioning feeling of acceptance.
In one of the final scenes of East of Eden, Adam tells his son Cal, who questions whether he is good or evil, the Hebrew word Timshel, meaning thou mayest. He tells him this meaning that he has the choice to conquer sin. The word held great meaning in because in this translation man is divine and has a choice. Other interpretations say ‘thou shalt’ meaning men will surely conquer sin or ‘do thou’ ordering men to triumph.
In the first logo I created Adam and God are touching and God is showing his acceptance of Adam by passing his divine power giving man a choice to conquer sin, and an interpretation of ‘thou mayest.’
The second is an interpretation of ‘thou shalt’ where men are destined to conquer sin so I took away Adam’s outreached hand because it is already promised that sin will be conquered and he does not need God’s acceptance.
The third logo represent “do thou” ordering men to triumph, making ignorance a sin. So I displayed Adam reaching out for acceptance but God’s hand not out stretched. Here I wanted to display this interpretation’s underlying feeling of neglect and an uncertain future.
